The 7 Most Deadly Mistakes You Can Make When Selling Your Home

Deadly Mistake #1 Incorrectly Pricing Your Home

Sellers want top dollar, but overpricing yields less than market value. Buyers in your range will choose better-value homes, while your target buyers won't even see it. Overpricing increases carrying costs and leads to selling below market value. Understanding pricing principles ensures the best sale price. To help you avoid costly mistakes related to pricing your home…just call our office at (937) 477-2997 and we will deliver to you a FREE Market Evaluation of your home. 

Deadly Mistake Number #2 Failing To "Showcase" Your Home

Buyers seek a "home," buy emotionally then justify it logically. Neglecting repairs, cleanliness, and curb appeal repels buyers faster than agents can attract them. Like detailing a car for a quick, top-dollar sale, prepping your house is crucial. Call us at (937) 477-2997 for FREE information on how to get your property ready for sale. 

Deadly Mistake Number # 3 Staying At Home During A Showing 

Buying a house is emotional; people want to imagine living there comfortably. Your presence, especially hovering and highlighting improvements, makes this difficult and can feel like an intrusion. Leave during showings; even agents know the house sells itself once it's ready. Let your prepared home do its job.

Deadly Mistake Number # 4 Mistaking "Lookers" For Buyers 

Selling your home yourself might seem like it brings more interest, but most of that activity isn't from serious buyers. Despite what it looks like, realtors actually bring fewer but more qualified buyers. The NRA says only 4% of responses to DIY home sales are from ready-to-buy individuals. Agents pre-qualify buyers to avoid wasting your time with casual lookers who aren't financially ready. They ask the tough questions upfront, saving you from a parade of unqualified visitors.

Deadly Mistake Number # 5 Signing A Listing Contract With No Way Out! 

Even with good intentions, agents' circumstances can change (illness, quitting). You need the right to fire an agent who can't perform. Some brokers might reassign your listing to an agent you didn't choose. Always protect yourself by getting a guarantee of performance with the right to cancel in writing! If you are not 100% satisfied with the service we provide, we will cancel your listing with 24 hours notice. Ask for a copy of this guarantee.

Deadly Mistake Number # 6 Believing That A Bank Appraisal Is Market Value

An appraisal is an opinion of value that is used for a particular purpose. If a lender wants to lend you money (say on a 2nd mortgage or refinance), they may be motivated to make the appraisal high. The appraiser may ignore foreclosure, distress sales or highly motivated sellers in order to justify a higher price. Unfortunately, a real buyer in the real world will not ignore these properties. These properties will, be your competition. Don't make the mistake of thinking that the value you were given even 6 months ago when you refinanced is what a real buyer would pay. The value of your home must be determined by what comparable houses in your neighborhood have sold for. Look at all of the SOLDS in the area and then decide.

Deadly Mistake Number # 7 Not Getting Performance Guarantees From Your Realtor 

Realtors don't guarantee anything. If they get your home sold, great - they get paid, but if they don't, tough luck. Several listings that are put in the Multiple Listing System DO NOT SELL! Make sure that your Realtor has a good track record and make sure that they will be accountable to you if they don't do the job. We have a guarantee, ask for details on any of our unique “GUARANTEED” real estate services. 

So… let's Talk Straight! We work exclusively with serious sellers. Our direct approach isn't for everyone, but it's effective for most. We're eager to earn your business and get your home sold.

What Do You Do NOW? 

Call us now at (937) 477-2997. No obligation, just honest advice – time well spent, guaranteed. The next step is yours. Call us; we're ready to sell your home.

Remember, all of our services are GUARANTEED to get results… this way you have absolutely nothing to lose by calling us… except more time and money!